Challenge: 

Nanit, one of the top baby-monitor brands on the market, was about to launch their next generation of products, spearheaded by the Gen 2 Camera. This transition marked a pivotal moment in the company— growing from a tech start-up, to a renowned parenting brand. 

For a launch this big, Nanit needed a cross-functional creative team to not only execute several marketing projects, but to also act as an extension of their own.  

Solution: 

Our team delivered a comprehensive brand refresh for Nanit—streamlined, cohesive, and elevated across every marketing channel. From updated visuals and packaging to paid campaigns, 3D product modeling, and beyond, the new identity touched every corner of the brand.

Over the three-year partnership, I led Art Direction for the Gen 2 launch, shaping campaigns across digital, print, web, photography, and video.

The Bible.

Like many start-ups, Nanit’s first-generation products—and its visual identity—were experimental. With the launch of the state-of-the-art Gen 2 Camera and a growing product line, the brand needed clear guidelines to ensure consistency and elevate its premium standard.

The solution: a fresh Brand Bible—a central hub outlining everything from logo usage and color palettes to photography style, copy standards, and more.

Packaging.

This launch marked more than just a new camera—it was the start of a new generation for Nanit. Alongside the Gen 2, the brand expanded its Breathing Wear line, added hardware accessories, and introduced product bundles.

That growth meant a massive packaging overhaul—over 100 pieces across 50 SKUs—requiring serious precision and attention to detail.

A New Era.

One key area in need of a refresh was Nanit’s lifestyle imagery. We produced an entirely new suite of content for packaging, social, web, and paid campaigns.

At the center was the Hero Video—a day-in-the-life portrait of parenthood. Honest and relatable, it captured both the highs and lows, showing how Nanit helps parents rest easier through the chaos, knowing the crib is covered.

Across our three-year partnership, we delivered a range of digital campaigns for product launches, holiday and event sales, exclusive offers, and more.

Content was distributed across multiple channels, including organic social, paid Facebook, Instagram, and Pinterest ads, Google display, email, and blog posts.