ART DIRECTION, DESIGN, PRINT, EMAIL MARKETING
Challenge:
What began as a simple Instagram DM blossomed into a standout collaboration between two brands with one shared obsession: all things gourmand.
To celebrate this love, Milani and Twisted Lily joined forces to create the perfect fall pairings—Twisted Lily’s most coveted autumn scents matched with Milani’s new Fruit Fetish Lip Oils. To sweeten the deal, both brands offered exclusive discounts on fall favorites and more.
Solution:
The partnership came to life through a curated product set sent to 15+ creators (and one lucky giveaway winner), supported by a full-scale digital campaign that highlighted—and celebrated—this delectable collaboration.
The rollout included dynamic social assets, a dedicated email campaign, and a branded landing page—all designed to capture the rich, gourmand spirit of the partnership.
The Kit:
Fragrance + lip oil = the finishing touch to a flawless fall look.
Each kit featured four Fruit Fetish Lip Oils, four of Twisted Lily’s fall-favorite perfumes, a cosmetics travel pouch, a fragrance pouch bag charm, and a Twisted Lily “I Smell Good” Travel Atomizer.
From concept to completion—box design, production management, and final assembly—the Twisted Lily team oversaw every detail of the kit’s creation.
The Landing Page:
Serving as the home base of the collaboration, the landing page brought everything together in one place.
Visitors could explore Milani’s new Fruit Fetish flavors, discover Twisted Lily’s trendiest fall scents, and unlock an exclusive seasonal offer—all designed to make indulging in this delicious collab effortless.
Social Roll-Out:
Over two weeks, both brands rolled out a multi-phase social campaign—teasers, countdown reminders, and a final reveal—designed to build anticipation and spark excitement for the collaboration’s fall debut.
Messaging:
One of the campaign’s key activations, the giveaway email served as an exclusive entry point—available only to subscribers. Beyond unveiling the surprise, it also drove visibility and boosted social followings for both brands.
The Giveaway:
One of the most exciting elements of the collaboration, the giveaway offered an exclusive gift set to one lucky gourmand lover. The activation drove strong engagement, amplified exposure for the partnership, and encouraged users to take advantage of exclusive discounts from both brands.
PROJECT MEMBERS:
Melanie Berra: Art Direction, Design, Print, Email Marketing
Kiersten Wittmann: Communications, Social Media
Olya Bar: Copywriting