Challenge: 

Founded in 2022, Pawsability Dog Club is a doggy daycare, training and grooming facility that goes beyond premium pet service; providing equal employment opportunities for adults with autism. 

With a distinct identity to introduce to the NYC pet community, PDC needed a compelling brand image that effectively communicates their important mission with a friendly, approachable attitude.

Solution: 

To accomplish this, I developed a comprehensive brand identity that blends Brooklyn’s quirky atmosphere with PDC’s foundational objective; quality pet care by quality staff.

From an illustrative emblem, to cohesive brand standards, to a custom website, the end result is a look & feel that helps pet parents and prospective employees feel welcomed at PDC from the get-go. 

Let’s Set the Mood.

The first step in developing the brand was creating a moodboard to help establish the overall vibe for PDC. Since furry friends are the essence of of the brand, it was only natural to dive into a playful direction for the visual look & feel.

A Face to the Name.

Once the visual direction was decided on, it was time to take it for a spin. Starting with the logo, PDC had two specific requests for the design; a clever representation of a dog and incorporating the full brand name.

Voila! Our New Logo.

Voila! After a few rounds of concept designs, we landed on our PDC mascot accompanied with a custom typeface. A fresh, friendly, and welcoming look that convey’s the brand’s mission.

PDC was in need of streamlining their online presence and communication with clients & staff. A custom website was just the ticket, fully equipped with service booking, membership sign-ups and donation fields. 

PDC on Social.

From Instagram content to social assets to flyer templates, Pawsabilty’s asset library showcases their new, playful brand across all platforms.