Challenge: 

To launch the new Refill Bottle, The Body Shop teamed up with fellow B-Corp Tony’s Chocolonely for pop-up events at their Rockefeller Center and Soho stores.

Beyond showcasing the product, the events raised awareness for The FOREST Act and encouraged customers to sign the petition.

With only a few days to deliver, The Body Shop needed fast-turnaround marketing materials—and our team was ready for the challenge.

Solution: 

With the tight timeline, we quickly shifted into high gear, landing on a bold, graphic-forward, and earthy campaign direction.

I led the Art Direction, creating digital assets, social posts, pop-up flyers, and postcards—plus a limited-edition Tony’s Chocolonely bar wrapper, a standout giveaway at both stores.

The promotional materials had two objectives; promote the pop-ups and inform viewers of the FOREST Act.

We created scroll-stopping content and prioritized hierarchy on info-heavy deliverables, all while maintaining a cohesive look & feel.

The Chocolate Wrapper.

One of the most important deliverables, the Tony’s Chocolonely Bar needed to make a statement.

To channel the powerful force of activism, I illustrated a hand holding a Refill Bottle loud and proud, accompanied by sustainability-focused badges and a bold background. 

Both pop-ups were a hit—lines wrapped around the block, chocolate bars disappeared in minutes, and hundreds of guests customized their own Refill Bottles all while collecting a valuable amount of signatures for the FOREST Act.