Challenge: 

To celebrate the launch of the “Refill Bottle,” The Body Shop hosted pop-up events at their Rockefeller Center and Soho stores in partnership with fellow B-Corp brand, Tony’s Chocolonely. 

The pop-ups not only introduced this exciting new product, it also served as an opportunity to promote awareness for The FOREST Act, and encourage customers to sign the petition.

To promote the event, The Body Shop was in need of several marketing materials with a very tight turn-around (we’re talking days here!), and Kworq was up for the challenge. 

Solution: 

Given the short timeline, we quickly kicked our design skills into high gear, landing on a graphic-forward and earthy direction for the campaign. 

I spearheaded the Art Direction for the campaign materials, which consisted of digital assets, organic social media posts, pop-up flyers, and postcards. In addition, I created the limited-edition Tony’s Chocolonley bar wrapper, one of the special giveaways handed out at both stores. 

The promotional materials had two objectives; promote the pop-ups and inform viewers of the FOREST Act. We created scroll-stopping content and prioritized hierarchy on info-heavy deliverables, all while maintaining a cohesive look & feel throughout.

The Chocolate Wrapper.

One of the most important deliverables, the Tony’s Chocolonely Bar needed to make a statement. To channel the powerful force of activism, I illustrated a hand holding a Refill bottle loud and proud, accompanied by sustainability-focused badges and a bold background. 

As a result, the pop-ups were a great success! With lines circling around the block and chocolate bars gone within the first twenty minutes, The Body Shop NYC stores had hundreds of guests try out and customize their own Refill bottles, while also collecting a valuable amount of signatures for the FOREST Act.