ART DIRECTION, COPYWRITING
Challenge:
Uncommon Goods, a renowned online store that specializes in unique, hand-crafted gifts, sought to create a compelling Mother’s Day campaign for 2022.
They had a vision in mind, one that was centered around real, genuine Uncommon Goods moments, but lacked a creative team to bring it to life. Luckily, Kworq came to the rescue.
Solution:
To bring authenticity to the forefront, we utilized user-generated content to showcase the special moments that UG gifts bring— the perfect way to celebrate Mom!
I took on the Art Direction and Copywriting for the 90-second spot, and worked with Kworq’s motion designers to stylize and enhance the content.
Project Members:
Melanie Berra: Art Direction, Copywriting, Creative Management
Jad Wadi: Motion Design